Marketing case study (analysis) Essay Example | Topics and Well Written Essays - 500 words

Marketing case study (analysis) - Essay Example Armed with his savings and determination, he ventured into business where there are only two players—Bullard, the market leader and another which is rumored to close because of bankruptcy. Before finally making up his mind to offer carpet cleaning services, he should have conducted a thorough environmental scanning in order to understand the risk associated with his decision. Looking at the situation of the industry, he should have noted that aside from the peak seasons where Bullard cannot accommodate all prospective customers (he actually knows that population triples in summer and doubles during winter) one firm might be enough to provide all the services for the entire Petoskey. Thus, he could have ventured in a more profitable industry or choose to offer services only in summer or winter. Secondly, he should have conducted a market research as to why customers are drawn to Bullard and why all his competitors fail to capture the customers. In order to compete efficiently, he should be able to pinpoint the success factors related to the business. Internally, Jim Services Inc lacks a comprehensive marketing strategy which will enable to differentiate it from Bullard. It should be noted that the firm launched is a copycat which did not strive to build its own image in order to snatch customers. What Jim did is to employ a â€Å"me-too† strategy by claiming to offer the same service as the market leader. In so doing, the company did not influence the customers to shift to its services but only becomes as a ready alternative when the market leader cannot accept other carpet cleaning services during summer and winter. Jim Services Inc could have differentiated itself through the provision of other value added or offering lower prices. After noting the factors which contribute to the failure of Jim, this paper recommends that his cleaning services be offered only during

Organisational behaviour Essay Example | Topics and Well Written Essays - 2000 words - 1

Organisational behaviour - Essay Example In this context, it could be expected by OSM to show flexibility and positive thinking when having to support innovation in her department. Instead, the response of OSM to the initiative developed by the Director of Administration (DoA), i.e. the replacement of the College’s existing photocopying machines with new ones of advanced technology, has set the relevant project into severe risk. Indeed, as noted in the case study, the OSM seemed to have doubts for the necessity of the new machines from the beginning, meaning the time point when the DoA announced to the OSM her decision to order these machines. Even if the OSM has not made clear her thoughts in advance, she negatively influenced the members of her team in regard to the new machines. At the same time, the replacement of existing photocopying machines has been made for increasing the performance of the OSD, thus for responding to a critical need of that department. However, the negative attitude of OSM has affected the behaviour of all members of OSD. The resistance to change has been so strong that the new machines failed in meeting the targets set by the DoA. The problems related to the low performance of the new machines seem to be related to the inability of OSM to respond to the psychological contract developed between her and the organization (Mullins 2013). In the context of this contract the OSM would feel as responsible to secure the success of all organizational plans, including the project initiated by the DoA. Having to face the opposition of OSM towards the specific project the DoA could focus on increasing the motivation of OSM, and of the members of OSD, in regard to the particular plan. 2a) The lack of motivation in the OSD could be explained using the Attributions Theory of Kelly. In general, the particular theory refers to the perceptions of individuals in regard to the factors that influence the behaviour, meaning both own